Navigator and strategist
Communications for success
In an increasingly frantic world, communications can make the difference between success and failure. Regardless of whether a start-up develops into a scale-up, a medium-sized company is expanding, or change is to be implemented – customers, employees and other stakeholders need to understand what is happening.
For success in communications, clear messages and a consistent story across all channels are essential. Here I support entrepreneurs, founders and management board members in calmly and precisely developing the right story, and in implementing it together – whether on an accompanying basis, an interim basis, or project-related.
A brand and communication strategist
who thinks and acts holistically and thus developed one of the early European FinTechs into a relevant brand.
A culture developer and mediator
who integrates, develops values and has helped to shape a highly respected and award-winning corporate culture
CK
A sparring partner
who accompanies and supports management board members, entrepreneurs and senior executives as an equal partner in all strategic communication matters.
A company spokesperson
who is a master in the art of how to face cameras and microphones, as well as in how to deal skillfully behind the scenes with the media.
Success
Growth communications: start-up, scale-up, market leader
A start-up becomes a sought-after discussion partner for journalists and the gold standard for reliable information.
As a scale-up, the company sets the agenda and positions itself with its founders, management board members and regional managers as the face of modern real estate financing.
Sustainable market leadership is established with digital brand campaigns, cross-media content marketing, creative storytelling and a strong editorial presence.
Financial communications: from IPO to trade sale
Planning, preparation and implementation of all communications relating to an IPO that was described as the most successful IPO in 2005.​
Management of all financial communications as a listed company – including the upgrade to Germany’s S-Dax index.
Development and implementation of the storyline for the trade sale of the company with a high level of acceptance by all stakeholders.
Brand Development: from no name to market leader
A FinTech becomes the leading mortgage broker in Germany – thanks to strategic brand management as well as ongoing brand development.
Based on a common DNA, two independent brands are created for its B2C and B2B businesses, both of which become the best-known real estate financing brands for their respective target groups.
With a corporate brand as the core brand along with two product brands, a holistic brand infrastructure that elicits strong identification is established.
Culture and values: the basis for change and growth
Development and implementation of four corporate values as the basis for a unique corporate culture that has received repeated awards (including a “GREAT PLACE TO WORK” on seven occasions).
Active, credible as well as open and live communications among employees foster a strong sense of community and high level of loyalty.
Successful accompaniment of important change and growth steps: from a change of ownership through to the opening of branches operations and offices and the introduction of agile working methods